Amazon | Academy

What is Amazon PPC Advertising?

Ayush Parti — Wed, 24 Mar 2021 08:05:53 +0000

One of the most powerful marketing channels for Amazon Sellers is PPC (or Pay-Per-Click) advertising. Through this mode of advertising, sellers have the opportunity to buy “visibility” for their products which, in turn, leads to more clicks and sales. Over time businesses have realized that the ROI of PPC advertising is huge, and there are […]

The post What is Amazon PPC Advertising? appeared first on Academy and was written by Ayush Parti.

Understanding Amazon Advertising API for scale and performance

Ayush Parti — Mon, 22 Mar 2021 05:23:47 +0000

Nowadays, many people want to find an efficient way to improve their scale of marketplace management. It is suboptimal to perform operations manually, and therefore tools have been developed to save time and effort while producing quality output. Keeping this in mind, Amazon’s Advertising API might just be the right resource for you! Amazon gives […]

The post Understanding Amazon Advertising API for scale and performance appeared first on Academy and was written by Ayush Parti.

Why Businesses Should Use Facebook Ads for Amazon Products

Ayush Parti — Mon, 15 Mar 2021 10:18:46 +0000

Facebook ads are coming into the scene and giving sellers opportunities to promote their products for three billion people using Facebook and Instagram monthly. It would be a waste not to try. Thus the question that comes to play is: What makes Facebook ads a worthwhile investment for your advertising strategy? Why Should You Consider […]

The post Why Businesses Should Use Facebook Ads for Amazon Products appeared first on Academy and was written by Ayush Parti.

Why Invest Your Marketing Dollars on Amazon Advertising

Nityashree Yadunath — Mon, 08 Mar 2021 11:50:41 +0000

If money was not a constraint, it would be an easy draw on which advertising platform to go with — all of them! The reality is, marketers have to work with tight budgets and carefully handpick advertising platforms that give the best ROI. Google and Facebook are still the biggest ad platforms but, Amazon Advertising […]

The post Why Invest Your Marketing Dollars on Amazon Advertising appeared first on Academy and was written by Nityashree Yadunath.

Increase conversions with Amazon Attribution

Rethin Vipinraj — Fri, 05 Mar 2021 11:21:51 +0000

Up until recently, it was not possible to track external traffic to your Amazon listing. External channels of advertising may be better than Amazon Ads for your company. But it was not possible to track traffic from other channels to your Amazon listing. Most companies use multi-channel advertising. But it can’t be used effectively if […]

The post Increase conversions with Amazon Attribution appeared first on Academy and was written by Rethin Vipinraj.

Why Businesses should transition to Amazon OTT Advertising

Rethin Vipinraj — Sat, 27 Feb 2021 08:55:00 +0000

Over The Top (OTT) media service has taken the world by storm ever since Netflix decided to go OTT in 2007. If you are not familiar with the term, it means streaming media services offered directly to the audience via the internet. OTT platforms are enjoying their time in the spotlight, as most cinema halls […]

The post Why Businesses should transition to Amazon OTT Advertising appeared first on Academy and was written by Rethin Vipinraj.

Amazon Sponsored Products vs Display Ads

Ayush Parti — Tue, 23 Feb 2021 02:39:37 +0000

Introduction Amazon has been taking the world by storm by making shopping easier. People use Amazon to purchase various goods. And, through Amazon ads, people are more likely to buy these products. One way to increase product discoverability and dominate Amazon is to use Amazon ads. Currently, Amazon has three main ways to do so: […]

The post Amazon Sponsored Products vs Display Ads appeared first on Academy and was written by Ayush Parti.

How Amazon Sellers Can Succeed at Video Marketing

Ayush Parti — Fri, 19 Feb 2021 02:35:00 +0000

Video marketing has been a popular way to gain traffic for many businesses. Not only does it allow you to display relevant ads, but it is also an effective way to attract customers. Furthermore, recent studies show that video marketing has become one of the best marketing strategies online. On Amazon, sellers have been adding […]

The post How Amazon Sellers Can Succeed at Video Marketing appeared first on Academy and was written by Ayush Parti.