Display Ads | Academy Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology. Thu, 27 Jan 2022 18:07:53 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.10 Mobile Native Ads: The Non-Intrusive Alternative to Traditional Advertising https://rocketium.com/academy/mobile-native-ads-the-non-intrusive-alternative-to-traditional-advertising/ https://rocketium.com/academy/mobile-native-ads-the-non-intrusive-alternative-to-traditional-advertising/#respond Thu, 29 Apr 2021 12:04:43 +0000 https://rocketium.com/academy/?p=10390 With the digital marketing world filled with display advertising, it is challenging to reach an audience effectively. Display ads are slightly annoying and disrupt the experience of the consumer. As a result, consumers have subconsciously trained themselves to be oblivious to such ads, known as banner-blindness. Display ads are even more annoying on smartphones, as […]

The post Mobile Native Ads: The Non-Intrusive Alternative to Traditional Advertising appeared first on Academy and was written by Rethin Vipinraj.

]]> https://rocketium.com/academy/mobile-native-ads-the-non-intrusive-alternative-to-traditional-advertising/feed/ 0 Why advertisers need to invest in In-App Video Ads https://rocketium.com/academy/why-advertisers-need-to-invest-in-in-app-video-ads/ https://rocketium.com/academy/why-advertisers-need-to-invest-in-in-app-video-ads/#respond Thu, 15 Apr 2021 15:41:14 +0000 https://rocketium.com/academy/?p=10296 You don’t have to be a digital marketing guru to understand why video advertising is becoming such a powerful force in the digital marketing world. More and more businesses are incorporating videos into their marketing strategy simply because they provide an entertaining and engaging way to reach their audience. Gone are the days when you […]

The post Why advertisers need to invest in In-App Video Ads appeared first on Academy and was written by Rethin Vipinraj.

]]> https://rocketium.com/academy/why-advertisers-need-to-invest-in-in-app-video-ads/feed/ 0 Dynamic Creative Optimization: The Future Of Display Advertising https://rocketium.com/academy/dynamic-creative-optimization-the-future-of-display-advertising/ https://rocketium.com/academy/dynamic-creative-optimization-the-future-of-display-advertising/#respond Wed, 07 Oct 2020 01:45:45 +0000 https://rocketium.com/academy/?p=9150 No two people are the same, and neither are their shopping preferences. Dynamic creative optimization (or DCO) is the key to delivering a unique experience that is tailored to your prospective customers needs. While this term might sound foreign to some, it is nothing but technology that enables personalization of ads on a large scale. […]

The post Dynamic Creative Optimization: The Future Of Display Advertising appeared first on Academy and was written by Ayush Parti.

]]> https://rocketium.com/academy/dynamic-creative-optimization-the-future-of-display-advertising/feed/ 0 Display Advertising Trends of 2020 and Tips To Create More Visible, Effective Ads https://rocketium.com/academy/display-advertising-trends-of-2019-and-tips-to-create-more-visible-effective-ads/ https://rocketium.com/academy/display-advertising-trends-of-2019-and-tips-to-create-more-visible-effective-ads/#respond Mon, 06 Jan 2020 04:00:16 +0000 https://rocketium.com/academy/?p=6212 As we step into a brand new decade, more and more people are spending a significant part of their lives online, connected wherever they go. And where consumers go, brands and marketers follow. By 2021, worldwide digital ad spending is expected to cross $375 Bn. Most of this money is used to power two kinds […]

The post Display Advertising Trends of 2020 and Tips To Create More Visible, Effective Ads appeared first on Academy and was written by Abhishek KG.

]]> https://rocketium.com/academy/display-advertising-trends-of-2019-and-tips-to-create-more-visible-effective-ads/feed/ 0 Digital Advertising 101: Your guide to getting started with Display Ads https://rocketium.com/academy/digital-advertising/ https://rocketium.com/academy/digital-advertising/#respond Mon, 16 Sep 2019 10:26:11 +0000 https://rocketium.com/academy/?p=5976 What is Digital Advertising? Digital Advertising, also known as Internet Advertising, is when businesses deliver promotional messages to consumers on the Internet through the web or email. This includes video advertisements, banners, and commercials delivered through email, social media networks, messaging platforms, and online advertising on search engines, mobile apps, and websites. Online advertising efforts […]

The post Digital Advertising 101: Your guide to getting started with Display Ads appeared first on Academy and was written by Pulkit Jain.

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