Nityashree Yadunath, Author at Academy https://rocketium.com/academy/author/nityashree/ Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology. Fri, 01 Apr 2022 07:26:11 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.10 Atomic personalization: 5 reasons marketers should use it https://rocketium.com/academy/atomic-personalization-5-reasons-marketers-should-use-it/ https://rocketium.com/academy/atomic-personalization-5-reasons-marketers-should-use-it/#respond Mon, 10 May 2021 04:34:09 +0000 https://rocketium.com/academy/?p=10449 The ability of brands to personalize content has evolved over the years. However, the appetite for content personalization has gone ludicrous with customer demands for more tailored engagements. According to an article published by the Boston Consulting Group, marketers will have to produce content as individual components that can be sophisticatedly combined, going beyond simple […]

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]]> https://rocketium.com/academy/atomic-personalization-5-reasons-marketers-should-use-it/feed/ 0 Rethink mobile push strategy: Rich push notifications and beyond https://rocketium.com/academy/rethink-mobile-push-strategy-rich-push-notifications-and-beyond-rocketium-academy/ https://rocketium.com/academy/rethink-mobile-push-strategy-rich-push-notifications-and-beyond-rocketium-academy/#respond Thu, 15 Apr 2021 03:00:23 +0000 https://rocketium.com/academy/?p=10274 A push notification to mobile marketing is what music is to dance — really? These blurbs have allowed marketers to enable customer retention within the mobile populace. Sadly, this is more true on paper than in reality. Push notifications are a gift to marketers; and an annoyance to mobile users. Marketers shove 40-50 characters in […]

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]]> https://rocketium.com/academy/rethink-mobile-push-strategy-rich-push-notifications-and-beyond-rocketium-academy/feed/ 0 The Advengers: Google and Facebook Compete Against Amazon Advertising https://rocketium.com/academy/google-and-facebook-compete-against-amazon-advertising/ https://rocketium.com/academy/google-and-facebook-compete-against-amazon-advertising/#respond Thu, 01 Apr 2021 05:24:56 +0000 https://rocketium.com/academy/?p=10173 Once upon a time, Amazon sold books, Google was a search engine, and Facebook was still just a social network. Not anymore. Amazon, Google, and Facebook have dipped their toes in all kinds of industries. They have transformed the way people use the internet, business models, and society in general. As these companies embrace diversification, […]

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]]> https://rocketium.com/academy/google-and-facebook-compete-against-amazon-advertising/feed/ 0 Why Invest Your Marketing Dollars on Amazon Advertising https://rocketium.com/academy/why-invest-your-marketing-dollars-on-amazon-advertising/ https://rocketium.com/academy/why-invest-your-marketing-dollars-on-amazon-advertising/#respond Mon, 08 Mar 2021 11:50:41 +0000 https://rocketium.com/academy/?p=10073 If money was not a constraint, it would be an easy draw on which advertising platform to go with — all of them! The reality is, marketers have to work with tight budgets and carefully handpick advertising platforms that give the best ROI. Google and Facebook are still the biggest ad platforms but, Amazon Advertising […]

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]]> https://rocketium.com/academy/why-invest-your-marketing-dollars-on-amazon-advertising/feed/ 0 6 Video Marketing Mistakes To Avoid [2021] https://rocketium.com/academy/6-video-marketing-mistakes-to-avoid-2021/ https://rocketium.com/academy/6-video-marketing-mistakes-to-avoid-2021/#respond Wed, 17 Feb 2021 03:17:51 +0000 https://rocketium.com/academy/?p=9943 A successful video marketing strategy needs a good camera, proper lighting, and a high production value. Then, how do you explain videos like Cat Vibing to Ievan Polkka? Shot on a normal mobile camera, not that great lighting, low production value, and yet becomes a viral sensation! The truth is, the audience makes a video […]

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]]> https://rocketium.com/academy/6-video-marketing-mistakes-to-avoid-2021/feed/ 0 A marketer’s guide to contextual advertising https://rocketium.com/academy/a-marketers-complete-guide-to-contextual-advertising/ https://rocketium.com/academy/a-marketers-complete-guide-to-contextual-advertising/#respond Thu, 21 Jan 2021 04:49:16 +0000 https://rocketium.com/academy/?p=9837 Would you spend millions of dollars for a 30-second ad spot? A spot on a Sunday Super Bowl is a holy grail for marketers. It is the one event where folks are excited to see these million dollar commercials, so much so, there are dedicated social media forums that conduct discussions on these ads. In […]

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]]> https://rocketium.com/academy/a-marketers-complete-guide-to-contextual-advertising/feed/ 0 Conquer with context: Facebook Dynamic Ads and Creative Automation win together https://rocketium.com/academy/conquer-with-context-facebook-dynamic-ads-and-creative-automation-win-together/ https://rocketium.com/academy/conquer-with-context-facebook-dynamic-ads-and-creative-automation-win-together/#respond Mon, 28 Dec 2020 10:46:19 +0000 https://rocketium.com/academy/?p=9773 In the previous edition, we went on to understand why personalizing your Facebook ads is important and how you could do that as a combination of strategy and creation at scale. In this week’s deep dive, we understand how creative automation is your friendly neighbor next door who not only lets you automate to win […]

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]]> https://rocketium.com/academy/conquer-with-context-facebook-dynamic-ads-and-creative-automation-win-together/feed/ 0 Are your Facebook messages contextually personalized? https://rocketium.com/academy/your-facebook-audience-values-personalized-contextual-messages/ https://rocketium.com/academy/your-facebook-audience-values-personalized-contextual-messages/#respond Fri, 04 Dec 2020 10:32:56 +0000 https://rocketium.com/academy/?p=9727 Love it or hate it, you cannot ignore Facebook advertising when you are a performance marketer. Besides its awareness ads, Facebook provides pixel-based retargeting — an easy, bankable stream to spend ad dollars. On the other hand though, the social audience is getting both choosy and overwhelmed. As a result, contextual targeting is emerging as […]

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]]> https://rocketium.com/academy/your-facebook-audience-values-personalized-contextual-messages/feed/ 0 Bynder vs. Rocketium – All you need to know https://rocketium.com/academy/bynder-vs-rocketium-all-you-need-to-know/ https://rocketium.com/academy/bynder-vs-rocketium-all-you-need-to-know/#respond Fri, 27 Nov 2020 12:16:37 +0000 https://rocketium.com/academy/?p=9675 If you are this far along on your journey and are evaluating between Bynder (A digital asset management company, that after it acquired a creative management platform, WeAdapt, provides creative automation solutions) vs. Rocketium, ( the seamless, end-to-end creative automation platform) pat yourself on your back for being better informed than most of your peers. […]

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