Branding | Academy Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology. Thu, 15 Dec 2022 08:28:34 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.10 6 Video Marketing Mistakes To Avoid [2021] https://rocketium.com/academy/6-video-marketing-mistakes-to-avoid-2021/ https://rocketium.com/academy/6-video-marketing-mistakes-to-avoid-2021/#respond Wed, 17 Feb 2021 03:17:51 +0000 https://rocketium.com/academy/?p=9943 A successful video marketing strategy needs a good camera, proper lighting, and a high production value. Then, how do you explain videos like Cat Vibing to Ievan Polkka? Shot on a normal mobile camera, not that great lighting, low production value, and yet becomes a viral sensation! The truth is, the audience makes a video […]

The post 6 Video Marketing Mistakes To Avoid [2021] appeared first on Academy and was written by Nityashree Yadunath.

]]> https://rocketium.com/academy/6-video-marketing-mistakes-to-avoid-2021/feed/ 0 How Good Content Influences Brand Perception https://rocketium.com/academy/how-good-content-influences-brand-perception/ https://rocketium.com/academy/how-good-content-influences-brand-perception/#respond Wed, 27 Jan 2021 03:02:00 +0000 https://rocketium.com/academy/?p=9848 Your content marketing strategy and company reputation is closely related.  You cannot have a good reputation on the market and poor content on your website – or vice versa. These two concepts do not go hand in hand.  If your marketing strategy is good, it means your content is above average, and it results in […]

The post How Good Content Influences Brand Perception appeared first on Academy and was written by Michael Turner.

]]> https://rocketium.com/academy/how-good-content-influences-brand-perception/feed/ 0 Optimizing Brand Appeal with Digital Brand Management and Employee Branding https://rocketium.com/academy/optimizing-brand-appeal-with-digital-brand-management-and-employee-branding/ https://rocketium.com/academy/optimizing-brand-appeal-with-digital-brand-management-and-employee-branding/#respond Tue, 19 Jan 2021 02:18:18 +0000 https://rocketium.com/academy/?p=9829 Digital brand management is a fundamental aspect of brand appeal maintenance. Although internet marketing platforms and digital channels have massively succeeded, some areas require more attention. In fact many digital marketing efforts aren’t as intense with careful management as their offline counterparts. Unlike the obsessive treatment fliers, brochures, and other offline marketing get, many online […]

The post Optimizing Brand Appeal with Digital Brand Management and Employee Branding appeared first on Academy and was written by Ayush Parti.

]]> https://rocketium.com/academy/optimizing-brand-appeal-with-digital-brand-management-and-employee-branding/feed/ 0 What is a brand portal? Everything you need to know https://rocketium.com/academy/what-is-a-brand-portal-everything-you-need-to-know/ https://rocketium.com/academy/what-is-a-brand-portal-everything-you-need-to-know/#respond Wed, 13 Jan 2021 21:22:57 +0000 https://rocketium.com/academy/?p=9817 There are countless marketing terms discussed on the internet, and it’s easy to get confused between similar terminology. A “brand portal” is one such term, as it is often used interchangeably with a DAM when there is a significant difference in both terms despite having overlapping features. Chances are, if you’ve landed on this page […]

The post What is a brand portal? Everything you need to know appeared first on Academy and was written by Ayush Parti.

]]> https://rocketium.com/academy/what-is-a-brand-portal-everything-you-need-to-know/feed/ 0 The All-in-One Brand Messaging Guide https://rocketium.com/academy/the-all-in-one-brand-messaging-guide/ https://rocketium.com/academy/the-all-in-one-brand-messaging-guide/#respond Sun, 22 Nov 2020 04:27:00 +0000 https://rocketium.com/academy/?p=9695 If someone were to blindfold you and ask to name the brands just by their description, how many could you name? We bet all of us can name these brands if we get these words: Golden Arches – McDonald’s A bite out of an apple – Apple The letter “f” in lowercase – Facebook A […]

The post The All-in-One Brand Messaging Guide appeared first on Academy and was written by Ayush Parti.

]]> https://rocketium.com/academy/the-all-in-one-brand-messaging-guide/feed/ 0 5 Tips to Manage Virtual Brand Teams https://rocketium.com/academy/5-tips-to-manage-virtual-brand-teams/ https://rocketium.com/academy/5-tips-to-manage-virtual-brand-teams/#respond Wed, 11 Nov 2020 04:19:11 +0000 https://rocketium.com/academy/?p=9522 Remote work has proven to be more than just a trend – companies have been forced to completely change their attitude towards remote work for decades to come even if they have transitioned back into offices. After all, the only constant in life is change, right?  Strong businesses have adapted to this new normal and […]

The post 5 Tips to Manage Virtual Brand Teams appeared first on Academy and was written by Ayush Parti.

]]> https://rocketium.com/academy/5-tips-to-manage-virtual-brand-teams/feed/ 0 7 Tips to Build a Globally Loved Brand https://rocketium.com/academy/7-tips-to-build-a-globally-loved-brand/ https://rocketium.com/academy/7-tips-to-build-a-globally-loved-brand/#respond Tue, 10 Nov 2020 10:58:19 +0000 https://rocketium.com/academy/?p=9516 What is common between a Visa credit card, a bottle of Pepsi and an iPhone? Well, all the three are brands that feel familiar, no matter where in the world we are. The sense of comfort that one can draw from spotting certain brands in distinct parts of the world is a result of robust […]

The post 7 Tips to Build a Globally Loved Brand appeared first on Academy and was written by Ayush Parti.

]]> https://rocketium.com/academy/7-tips-to-build-a-globally-loved-brand/feed/ 0 7 ways to offer a better omnichannel customer engagement in 2020 and beyond https://rocketium.com/academy/7-ways-to-offer-a-better-omnichannel-customer-engagement-in-2020-and-beyond/ https://rocketium.com/academy/7-ways-to-offer-a-better-omnichannel-customer-engagement-in-2020-and-beyond/#respond Fri, 30 Oct 2020 12:40:48 +0000 https://rocketium.com/academy/?p=9482 From billboards and advertisements on TV to pop-up notifications on your handheld devices, the field of marketing has witnessed a major leap. Prominent brands have blended offline and online forms of marketing and achieved consistency with quality customer service. Seamless customer experience is the requirement of the hour, and brands like Sephora, Target, and Disney […]

The post 7 ways to offer a better omnichannel customer engagement in 2020 and beyond appeared first on Academy and was written by Navya M.

]]> https://rocketium.com/academy/7-ways-to-offer-a-better-omnichannel-customer-engagement-in-2020-and-beyond/feed/ 0 Top 5 not to miss holiday marketing strategies https://rocketium.com/academy/top-5-not-to-miss-holiday-marketing-strategies/ Wed, 07 Oct 2020 08:40:14 +0000 https://rocketium.com/academy/?p=8475 The only defining moment in 2020 so far has been “chaos”— A paradigm-shifting, life-altering one. Things don’t seem to get better anytime soon with the President of the United States along with his close aides in the White House testing positive for COVID-19. The only carefree break from the raging pandemic that one sees in […]

The post Top 5 not to miss holiday marketing strategies appeared first on Academy and was written by Vineetha.

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