Aaron Swain, Author at Academy https://rocketium.com/academy/author/aaron-swain/ Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology. Thu, 27 Jan 2022 18:52:38 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.10 What is behavioral targeting & why is it important? https://rocketium.com/academy/behavioral-targeting/ https://rocketium.com/academy/behavioral-targeting/#respond Sun, 28 Jun 2020 10:20:40 +0000 https://rocketium.com/academy/?p=7638 For the longest time, contextual targeting has been the traditional digital marketing method. And millions of marketers used it in all their campaigns. But competition is a lot more fierce than it used to be. And this brought a decline in consumers’ interest in ads; hence, the need for marketers to rekindle their marketing ROI. […]

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