In-App | Academy

In-App Marketing Redefined: Integrate your App with a CMP for More Impactful Campaigns

Rethin Vipinraj — Thu, 31 Mar 2022 12:19:28 +0000

If your app has a higher than average open rate but nothing to show for it in terms of conversions, you’ve got some work to do! In-app marketing helps you create an exclusive brand experience and push the right offers to increase the conversion rate. However, if your results are less than satisfactory, it could […]

The post In-App Marketing Redefined: Integrate your App with a CMP for More Impactful Campaigns appeared first on Academy and was written by Rethin Vipinraj.

10 Best In-App Messaging Examples

Rethin Vipinraj — Fri, 28 May 2021 07:25:42 +0000

Interested in using in-app messaging for your marketing campaign? When done right, it’s a smart way to improve customer engagement and garner more customer satisfaction. What’s more, it also improves customer retention. In-app messaging also helps users make the most out of the product that they are purchasing. It drives sales that are connected to […]

The post 10 Best In-App Messaging Examples appeared first on Academy and was written by Rethin Vipinraj.

How to use In-App Messaging across Consumer Lifecycle

Rethin Vipinraj — Thu, 27 May 2021 11:34:58 +0000

In-app messaging is becoming an effective method of communicating with valued customers. It is an excellent way for brands to inform customers and engage with them. In-app messages can boost click-through rates and generate customer satisfaction. What is In-app Messaging In-app messaging refers to messages delivered through the app just at the time the user […]

The post How to use In-App Messaging across Consumer Lifecycle appeared first on Academy and was written by Rethin Vipinraj.

How to Run Experiments for In-App Advertising

Rethin Vipinraj — Wed, 26 May 2021 12:56:00 +0000

Applications are among the most effective platforms for advertisers to get the users’ attention to advertise their products. Businesses took this opportunity to connect with people through In-app advertising. In-app advertising is an effective strategy for mobile publishers. It is a form of monetization wherein app developers get paid to showcase the advertisements in their […]

The post How to Run Experiments for In-App Advertising appeared first on Academy and was written by Rethin Vipinraj.

How to Optimize In-App Ads for Micro-Segments

Sukirti Arora — Fri, 21 May 2021 11:55:31 +0000

Whether you have a small start-up or a large business, you must find ways to connect with your customers. But a generalized marketing strategy won’t do you any good. You have to take the time to consider what your customers need along with what their buying behaviors are. In short, you discover the best approach […]

The post How to Optimize In-App Ads for Micro-Segments appeared first on Academy and was written by Sukirti Arora.

How to Improve Customer Engagement through In-App Content

Rethin Vipinraj — Wed, 12 May 2021 12:50:00 +0000

Ordering food, booking a flight ticket, purchasing designer apparel – these are just some of the ways people interact with businesses through apps. Apps make it a whole lot easier for internet companies to connect with their customers. You might argue that websites do the same, but not really. Apps are simply faster and make […]

The post How to Improve Customer Engagement through In-App Content appeared first on Academy and was written by Rethin Vipinraj.

Why Marketers Need In-App Advertising?

Sukirti Arora — Tue, 20 Apr 2021 16:15:53 +0000

Applications are perhaps the best channels for promoters to catch the consumers’ attention. In today’s business environment, many companies lobby in mobile applications to promote their products. With just a click from the user in a mobile app, different ads would appear. Through cutting-edge information tracking and client focusing, in-app advertising has gained popularity, especially […]

The post Why Marketers Need In-App Advertising? appeared first on Academy and was written by Sukirti Arora.