Growth Marketing | Academy Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology. Mon, 30 May 2022 21:06:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.10 Creative Testing Playbook with Insights from Top Growth Teams https://rocketium.com/academy/creative-testing-playbook/ https://rocketium.com/academy/creative-testing-playbook/#respond Fri, 01 Apr 2022 14:11:35 +0000 https://rocketium.com/academy/?p=13127 In a world of ever-shrinking attention spans and constantly evolving algorithms, brands have just one rein in their control – creatives. But even that has no room for gut feelings or a “let’s throw it on the wall and see what sticks” approach. The sole way to leapfrog the competition is creative testing. It’s only […]

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]]> https://rocketium.com/academy/creative-testing-playbook/feed/ 0 7 Growth Marketing Podcasts to Skyrocket your Business https://rocketium.com/academy/7-growth-marketing-podcasts-to-skyrocket-your-business/ https://rocketium.com/academy/7-growth-marketing-podcasts-to-skyrocket-your-business/#respond Sun, 26 Dec 2021 19:48:16 +0000 https://rocketium.com/academy/?p=12599 Who wouldn’t want their business to reap massive numbers in a short term? Marketing a product or service successfully demands executing campaigns within well-defined timelines. The most competitive marketers out there do not spend an eternity researching for hacks to hike up sales. The market embraces those who can dig up quick solutions in no […]

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]]> https://rocketium.com/academy/7-growth-marketing-podcasts-to-skyrocket-your-business/feed/ 0 How to Engage Users based on Frequency of Mobile App Usage https://rocketium.com/academy/how-to-engage-users-based-on-frequency-of-mobile-app-usage/ https://rocketium.com/academy/how-to-engage-users-based-on-frequency-of-mobile-app-usage/#respond Thu, 08 Jul 2021 09:28:42 +0000 https://rocketium.com/academy/?p=11177 In his bestselling book, Hooked, Dr. Nir Eyal describes habit-forming products as ‘nice-to-haves’ that gradually become ‘must-have.’ With consumers doubling down on shopping, gaming, and OTT content, average mobile app usage jumped 40% year-on-year in 2020 alone- a not so subtle shift in consumer behavior. Brands have every reason to rejoice except for one little […]

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