Campaign | Academy

How to Streamline Client-Agency Collaboration & Achieve up to 2x Higher Client Satisfaction

Rethin Vipinraj — Sat, 23 Jul 2022 12:19:25 +0000

Today, agencies focus on becoming strategic partners in growth for their clients. But the challenges with managing operational efficiency around creative production, timely feedback, and ensuring faster campaigns go live remain the same. It’s like being stuck in an endless time loop. Let’s break it down further to understand what goes behind the scenes with […]

The post How to Streamline Client-Agency Collaboration & Achieve up to 2x Higher Client Satisfaction appeared first on Academy and was written by Rethin Vipinraj.

Design, Run & Analyze Personalized Facebook Ad Campaigns with a CMP

Rethin Vipinraj — Wed, 06 Apr 2022 18:49:14 +0000

If you’re not running a Facebook ad campaign, you’re missing out on a huge community of engaged users that could do wonders for your bottom line. Granted, they are not exactly cheap, however, the ROI has more to do with your strategy and execution than the platform itself. You don’t need to be a data […]

The post Design, Run & Analyze Personalized Facebook Ad Campaigns with a CMP appeared first on Academy and was written by Rethin Vipinraj.

5 Simple Steps to Run Personalized Rich Push Notification Campaigns

Rethin Vipinraj — Tue, 05 Apr 2022 19:41:44 +0000

Why use rich media in your push notification campaigns? They say out of sight is out of mind. In the fast-paced world of digital advertising, this is an existential challenge for marketers. Let’s consider a typical online shopping scenario. Often consumers browsing products on an eCommerce app will add a few items to the cart […]

The post 5 Simple Steps to Run Personalized Rich Push Notification Campaigns appeared first on Academy and was written by Rethin Vipinraj.

Creative Testing Playbook with Insights from Top Growth Teams

Rethin Vipinraj — Fri, 01 Apr 2022 14:11:35 +0000

In a world of ever-shrinking attention spans and constantly evolving algorithms, brands have just one rein in their control – creatives. But even that has no room for gut feelings or a “let’s throw it on the wall and see what sticks” approach. The sole way to leapfrog the competition is creative testing. It’s only […]

The post Creative Testing Playbook with Insights from Top Growth Teams appeared first on Academy and was written by Rethin Vipinraj.

In-App Marketing Redefined: Integrate your App with a CMP for More Impactful Campaigns

Rethin Vipinraj — Thu, 31 Mar 2022 12:19:28 +0000

If your app has a higher than average open rate but nothing to show for it in terms of conversions, you’ve got some work to do! In-app marketing helps you create an exclusive brand experience and push the right offers to increase the conversion rate. However, if your results are less than satisfactory, it could […]

The post In-App Marketing Redefined: Integrate your App with a CMP for More Impactful Campaigns appeared first on Academy and was written by Rethin Vipinraj.

Wholistic Digital Advertising Analytics with Creative Management Platform

Rethin Vipinraj — Wed, 09 Mar 2022 13:41:57 +0000

Investigating advertising analytics across multiple platforms for multi-channel campaigns taking up a lot of time? Not able to view advertising analytics across channels and campaigns in a single platform? Do you lack the agility to quickly incorporate learnings from campaign reports onto the creatives for your next campaign? One day a retail brand decided to […]

The post Wholistic Digital Advertising Analytics with Creative Management Platform appeared first on Academy and was written by Rethin Vipinraj.

Multi-Channel Marketing Campaign Automation: Broaden Your Reach Painlessly with CMP

Rethin Vipinraj — Wed, 02 Mar 2022 20:30:49 +0000

Multi-channel marketing campaigns have become the name of the game for the average growth marketer. They have no choice. After all, they are dealing with customers who will compare products and prices across touchpoints before clicking the buy button – and it’s not just the bargain hunters. With a rapid increase in the number of […]

The post Multi-Channel Marketing Campaign Automation: Broaden Your Reach Painlessly with CMP appeared first on Academy and was written by Rethin Vipinraj.

Smart Ad Testing with Creative Automation: Test Banner & Video Ads Faster

Rethin Vipinraj — Fri, 25 Feb 2022 18:04:20 +0000

Ad testing is undoubtedly the most annoying process of digital marketing. No matter how much grit creative teams may have, they never have sufficient time. So, while persistence might help them smash boundaries, time holds them short. 86% of teams accept that they need more time for creative ideation. It’s why 63% of marketers say […]

The post Smart Ad Testing with Creative Automation: Test Banner & Video Ads Faster appeared first on Academy and was written by Rethin Vipinraj.

How To Create Personalized Banner & Video Ads At Scale

Rethin Vipinraj — Wed, 23 Feb 2022 17:44:23 +0000

Growth marketers have long realized that the fastest way to a customer’s wallet is through personalized messaging delivered via interactive media i.e., via personalized banner and video ads. For example, with the phenomenal growth of video, they have been quick to integrate personalized video ads into their campaign strategies. It is perhaps the only way […]

The post How To Create Personalized Banner & Video Ads At Scale appeared first on Academy and was written by Rethin Vipinraj.