Abhishek KG, Author at Academy https://rocketium.com/academy/author/abhishek-kg/ Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology. Mon, 04 Apr 2022 19:37:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.10 Ecommerce Email Marketing: The Ultimate Guide with Sample Emails https://rocketium.com/academy/ecommerce-email-marketing/ https://rocketium.com/academy/ecommerce-email-marketing/#respond Thu, 26 Mar 2020 10:30:40 +0000 https://rocketium.com/academy/?p=6707 The Wall Street Journal recently called email, the hot new channel for reaching real people! It may be 2020, but Ecommerce marketers still rely on emailers as a powerful tool to engage customers, drive actual sales and keep them coming back for more. Despite the popularity of newer, glitzier formats like GIFs, Instagram stories, Tiktok […]

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]]> https://rocketium.com/academy/ecommerce-email-marketing/feed/ 0 10 Ecommerce Marketing Strategies To Grow Your Ecommerce App https://rocketium.com/academy/ecommerce-marketing-strategies/ https://rocketium.com/academy/ecommerce-marketing-strategies/#respond Wed, 18 Mar 2020 09:46:27 +0000 https://rocketium.com/academy/?p=6653 You have built a mobile app to go with your ecommerce website, but building a mobile app is not enough to increase user engagement and drive sales. In this article, we will share 10 ecommerce marketing strategies to optimize your in-app experience for higher conversions. 1. App Store Optimization is Key There are more than […]

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]]> https://rocketium.com/academy/ecommerce-marketing-strategies/feed/ 0 Why Your Ecommerce Firm Should Be Using Banner Software? https://rocketium.com/academy/why-banner-software/ https://rocketium.com/academy/why-banner-software/#respond Wed, 26 Feb 2020 08:16:28 +0000 https://rocketium.com/academy/?p=6477 Are you a category manager at a large eCommerce firm, a product manager, a marketer or a design lead faced with aggressive sales targets? Wish you could make your display ads actually work for you, dramatically reduce banner ad fatigue and increase your eCommerce conversion rate optimization efforts? Want to generate more transactions and higher […]

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]]> https://rocketium.com/academy/why-banner-software/feed/ 0 10 Ecommerce Optimization Tips to Skyrocket Your Revenue https://rocketium.com/academy/ecommerce-optimization/ https://rocketium.com/academy/ecommerce-optimization/#respond Tue, 04 Feb 2020 06:28:17 +0000 https://rocketium.com/academy/?p=6402 By now, the supremacy of mobile apps for ecommerce is well established. Native apps drive 3X more sales than their mobile web counterparts and in-app transactions continue to grow 22% year-over-year. Additionally, time spent in-app is on the rise with US mobile users spending a whopping 2 hours 55 minutes on mobile apps, every day. […]

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]]> https://rocketium.com/academy/ecommerce-optimization/feed/ 0 Creative Banner Design Tips for In-App Advertising https://rocketium.com/academy/creative-banner-inapp-advertising/ https://rocketium.com/academy/creative-banner-inapp-advertising/#respond Mon, 03 Feb 2020 10:27:36 +0000 https://rocketium.com/academy/?p=6389 More and more online marketers are turning to in-app advertising to get higher conversions for their display campaigns. Apps convert 120% better than the mobile web with people spending up to 90% of their time browsing within the app environment on their smartphones. Advertisers are scrambling to take advantage of this trend. In such competitive […]

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]]> https://rocketium.com/academy/creative-banner-inapp-advertising/feed/ 0 In App Advertising Vs Mobile Browser Advertising https://rocketium.com/academy/in-app-advertising-vs-mobile-browser-advertising/ https://rocketium.com/academy/in-app-advertising-vs-mobile-browser-advertising/#respond Wed, 22 Jan 2020 09:08:25 +0000 https://rocketium.com/academy/?p=6370 Today, ecommerce companies are firmly committed to creating mobile-first promotional campaigns instead of focusing on desktop led advertising that is on the decline. But another subtle shift has already begun taking place. Marketers are now paying more attention to in-app advertising, in particular, as opposed to creating communication for the mobile-web. There are many reasons […]

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]]> https://rocketium.com/academy/in-app-advertising-vs-mobile-browser-advertising/feed/ 0 Facebook Ad Size Guidebook 2020 https://rocketium.com/academy/facebook-ad-size-2020-guidebook/ https://rocketium.com/academy/facebook-ad-size-2020-guidebook/#respond Tue, 14 Jan 2020 10:04:44 +0000 https://rocketium.com/academy/?p=6261 Advertisers are getting more creative in the way they use images to tell a story and hook audiences. This article offers a handy guide to Facebook ad size and creating image-led Facebook ads in 2020. Bookmark this article to ensure that the display ads you create are optimized for different contexts by keeping in mind […]

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]]> https://rocketium.com/academy/facebook-ad-size-2020-guidebook/feed/ 0 Display Advertising Trends of 2020 and Tips To Create More Visible, Effective Ads https://rocketium.com/academy/display-advertising-trends-of-2019-and-tips-to-create-more-visible-effective-ads/ https://rocketium.com/academy/display-advertising-trends-of-2019-and-tips-to-create-more-visible-effective-ads/#respond Mon, 06 Jan 2020 04:00:16 +0000 https://rocketium.com/academy/?p=6212 As we step into a brand new decade, more and more people are spending a significant part of their lives online, connected wherever they go. And where consumers go, brands and marketers follow. By 2021, worldwide digital ad spending is expected to cross $375 Bn. Most of this money is used to power two kinds […]

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]]> https://rocketium.com/academy/display-advertising-trends-of-2019-and-tips-to-create-more-visible-effective-ads/feed/ 0 How To Use Video SEO to Rank Better on YouTube and Universal Search https://rocketium.com/academy/video-seo-youtube/ https://rocketium.com/academy/video-seo-youtube/#respond Thu, 19 Dec 2019 06:03:14 +0000 https://rocketium.com/academy/?p=6117 More and more marketers are using video content than ever before. Customers find video content more persuasive, engaging and memorable than other forms of content. A HubSpot report notes that 87% of businesses relied on video SEO as a marketing tool in early 2019 — up from 63% over the past years. Using videos to […]

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