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Leverage retail media to supplement your ecommerce growth

Rethin Vipinraj — Fri, 07 Jun 2024 07:21:45 +0000

In today’s digital age, consumer buying habits continue to evolve, demanding that brands connect with their audience in more effective ways to drive conversions. Traditional advertising channels are facing diminishing returns as consumers grow increasingly immune to their messages. To adapt, consumer brands are shifting their ad budgets towards retail media, a strategy proven to […]

The post Leverage retail media to supplement your ecommerce growth appeared first on Academy and was written by Rethin Vipinraj.

Ushering in the age of efficiency: Why automated brand compliance is a game changer for brands

Sreetama Chakraborty — Thu, 14 Dec 2023 05:22:00 +0000

A typo, a missing disclaimer, or a misplaced logo, can put a big question mark on a brand’s credibility, or worse, land them in legal soup! That’s how important brand compliance is. Building and nurturing a brand and its identity is a laborious process that unfolds over the years. Consider, for instance, two of the […]

The post Ushering in the age of efficiency: Why automated brand compliance is a game changer for brands appeared first on Academy and was written by Sreetama Chakraborty.

From Stretched to Seamless: How Agile CreativeOps Can Simplify Brand Compliance for ecommerce

Sreetama Chakraborty — Wed, 17 May 2023 07:16:44 +0000

A mere glance at ecommerce platforms tells us the scale of creatives required to run a robust online marketplace. With thousands of product listings and display ads on the website real-estate and other distribution channels, there’s a lot of heavy lifting that goes on to make sure each of these visuals is high-quality and brand-compliant. […]

The post From Stretched to Seamless: How Agile CreativeOps Can Simplify Brand Compliance for ecommerce appeared first on Academy and was written by Sreetama Chakraborty.

Up Close and Personal: How Brands Can Enhance Customer Experience with Tailored Communication

Sreetama Chakraborty — Fri, 24 Mar 2023 06:26:21 +0000

Personalization is the currency that attracts and retains customers. The technological advancement in the last decade has ushered us into a “digital-first” era which not only forced brands to heavily focus on the digital side of their business but also created opportunities for a lot of new and upcoming brands to showcase their offerings to […]

The post Up Close and Personal: How Brands Can Enhance Customer Experience with Tailored Communication appeared first on Academy and was written by Sreetama Chakraborty.

Riding the Retail Media Wave: Why Agile CreativeOps is the Cheat Code for eCommerce Platforms to Crack Retail Media

Sreetama Chakraborty — Thu, 16 Mar 2023 08:51:36 +0000

Amidst the pandemic, supply chain constraints, and market volatility, the retail industry has continued its upward growth trajectory, demonstrating the sector’s commendable resiliency. As of 2022, the global retail market reached a value of about USD 23 trillion and the industry is expected to further witness healthy growth in the coming years. The thriving eCommerce […]

The post Riding the Retail Media Wave: Why Agile CreativeOps is the Cheat Code for eCommerce Platforms to Crack Retail Media appeared first on Academy and was written by Sreetama Chakraborty.