Suzanne Sangi, Author at Academy https://rocketium.com/academy/author/suzanne-sangi/ Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology. Tue, 23 Jan 2024 12:31:14 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.10 Rocketium at Creative Production LA | Amazon’s Nicole and Satej on fast, flawless and friction-free CreativeOps https://rocketium.com/academy/rocketium-at-creative-production-la-amazons-nicole-and-satej-on-fast-flawless-and-friction-free-creativeops/ Fri, 15 Dec 2023 09:35:53 +0000 https://rocketium.com/academy/?p=14078 Team Rocketium had a fantastic time engaging with the best minds in the CreativeOps space at Creative Production LA. With the atmosphere of a communal experience, the lines between competitors, vendors, and operators were almost non-existent with everyone focused on learning and sharing.  We also saw great engagement at the Rocketium booth with folks showing […]

The post Rocketium at Creative Production LA | Amazon’s Nicole and Satej on fast, flawless and friction-free CreativeOps appeared first on Academy and was written by Suzanne Sangi.

]]> The ROI of creative automation: Unlocking team productivity, campaign performance and revenue https://rocketium.com/academy/the-roi-of-creative-automation-unlocking-team-productivity-campaign-performance-and-revenue/ Mon, 11 Dec 2023 08:35:44 +0000 https://rocketium.com/academy/?p=14023 Today’s digital era has unleashed an unprecedented scale of content consumption which businesses often struggle to keep up with especially without creative automation. To stand out in the clutter, a brand needs to be present in at least 12 – 18 websites and ecommerce marketplaces, create personalized content for more than 200 user cohorts, and […]

The post The ROI of creative automation: Unlocking team productivity, campaign performance and revenue appeared first on Academy and was written by Suzanne Sangi.

]]> Rocketium bolsters security with successful SOC 2 and ISO compliance evaluation https://rocketium.com/academy/rocketium-bolsters-security-with-successful-soc-2-and-iso-compliance-evaluation/ Mon, 04 Dec 2023 06:49:25 +0000 https://rocketium.com/academy/?p=14008 At Rocketium, we’re highly committed to ensuring platform security for all our partners and customers, now demonstrated through our successful completion of SOC 2 Type 1 evaluation and ISO/IEC 27001:2013 certification. We remain dedicated to ensuring the trust placed in our technology is grounded in the highest standards of security, and we expect our SOC […]

The post Rocketium bolsters security with successful SOC 2 and ISO compliance evaluation appeared first on Academy and was written by Suzanne Sangi.

]]> The new creative operations journey: Untangling the Rube Goldberg of enterprise communication https://rocketium.com/academy/creative-operations-less-ops-more-creatives/ https://rocketium.com/academy/creative-operations-less-ops-more-creatives/#respond Fri, 10 Nov 2023 07:30:00 +0000 https://rocketium.com/academy/?p=12037 Ford’s assembly line was a turning point for the way automotive industries operated in the early 20th century, unlocking two important aspects of operational excellence – scale and efficiency. Productivity grew, wages grew and profits grew. This ops revolution echoed across many other sectors and transformed the way workforces around the world produced goods and […]

The post The new creative operations journey: Untangling the Rube Goldberg of enterprise communication appeared first on Academy and was written by Suzanne Sangi.

]]> https://rocketium.com/academy/creative-operations-less-ops-more-creatives/feed/ 0 Make it your own: Contextual generative AI for your CreativeOps https://rocketium.com/academy/make-it-your-own-contextual-generative-ai-for-your-creativeops/ Mon, 06 Nov 2023 10:11:28 +0000 https://rocketium.com/academy/?p=13847 Generative AI is changing the way we work. We see the impact of AI cascading across various teams: Mckinsey reports that marketing and sales are among the top four functions that could account for approximately 75% of the total annual value from generative AI use cases. This means, more of marketing teams, processes and tools […]

The post Make it your own: Contextual generative AI for your CreativeOps appeared first on Academy and was written by Suzanne Sangi.

]]> Event Spotlight | Rocketium at Martequity Awards and Summit’23 https://rocketium.com/academy/event-spotlight-rocketium-at-martequity-awards-and-summit23/ Thu, 31 Aug 2023 05:12:00 +0000 https://rocketium.com/academy/?p=13799 Team Rocketium had a day of fantastic brand interactions at the Martequity Awards and Summit ‘23 organized by ET Brand Equity. The event revolved around exploring innovations in the martech world, with specific focus on themes like generative AI, data strategy and email marketing. As one of the event sponsors, Rocketium hosted a booth at […]

The post Event Spotlight | Rocketium at Martequity Awards and Summit’23 appeared first on Academy and was written by Suzanne Sangi.

]]> Rocketium raises $5.3M to bring generative AI powered CreativeOps to global brands https://rocketium.com/academy/rocketium-raises-5-3m-to-bring-generative-ai-powered-creativeops-to-global-brands/ Wed, 16 Aug 2023 13:16:10 +0000 https://rocketium.com/academy/?p=13772 We’re thrilled to announce that Rocketium closes another round of funding to deepen our generative AI capabilities for enterprise CreativeOps, and strengthen our US expansion. We’ve raised $5.3M in funding led by Tenacity Ventures, with participation from existing investors Emergent Ventures, 1Crowd, and Blume Ventures.  “At Rocketium, we have invested years building a platform that […]

The post Rocketium raises $5.3M to bring generative AI powered CreativeOps to global brands appeared first on Academy and was written by Suzanne Sangi.

]]> The Age of Insight-Led Design is Here: Creative Intelligence for Better Performance https://rocketium.com/academy/the-age-of-insight-led-design-is-here-creative-intelligence-for-better-performance/ https://rocketium.com/academy/the-age-of-insight-led-design-is-here-creative-intelligence-for-better-performance/#respond Tue, 30 May 2023 06:57:48 +0000 https://rocketium.com/academy/?p=13707 Advertising campaigns are largely grounded in data, right from planning to execution and performance analysis. But your audiences don’t look at “campaigns”, they see visuals and creatives that essentially form the face of an ad campaign. And much of these visuals have been data-dark for the longest time, with meager insights into what creative elements […]

The post The Age of Insight-Led Design is Here: Creative Intelligence for Better Performance appeared first on Academy and was written by Suzanne Sangi.

]]> https://rocketium.com/academy/the-age-of-insight-led-design-is-here-creative-intelligence-for-better-performance/feed/ 0 Dawn of Limitless Communication: CreativeOps for Today’s Enterprises https://rocketium.com/academy/dawn-of-limitless-communication-creativeops-for-todays-enterprises/ https://rocketium.com/academy/dawn-of-limitless-communication-creativeops-for-todays-enterprises/#respond Tue, 18 Apr 2023 10:18:08 +0000 https://rocketium.com/academy/?p=13664 Published originally on Afaqs Digital content consumption has rapidly grown in the past decade with an exponential bump in the post pandemic world, seeing as high as a 30% increase across all industries. Given that 93% of all communication today is visual, the average brand today has about 8 seconds to grab people’s attention. To […]

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