Advertising | Academy Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology. Mon, 18 Dec 2023 07:34:08 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.10 Rocketium at Creative Production LA | Amazon’s Nicole and Satej on fast, flawless and friction-free CreativeOps https://rocketium.com/academy/rocketium-at-creative-production-la-amazons-nicole-and-satej-on-fast-flawless-and-friction-free-creativeops/ Fri, 15 Dec 2023 09:35:53 +0000 https://rocketium.com/academy/?p=14078 Team Rocketium had a fantastic time engaging with the best minds in the CreativeOps space at Creative Production LA. With the atmosphere of a communal experience, the lines between competitors, vendors, and operators were almost non-existent with everyone focused on learning and sharing.  We also saw great engagement at the Rocketium booth with folks showing […]

The post Rocketium at Creative Production LA | Amazon’s Nicole and Satej on fast, flawless and friction-free CreativeOps appeared first on Academy and was written by Suzanne Sangi.

]]> Ushering in the age of efficiency: Why automated brand compliance is a game changer for brands https://rocketium.com/academy/ushering-in-the-age-of-efficiency-why-ai-brand-safety-can-be-a-game-changer/ https://rocketium.com/academy/ushering-in-the-age-of-efficiency-why-ai-brand-safety-can-be-a-game-changer/#respond Thu, 14 Dec 2023 05:22:00 +0000 https://rocketium.com/academy/?p=13749 A typo, a missing disclaimer, or a misplaced logo, can put a big question mark on a brand’s credibility, or worse, land them in legal soup! That’s how important brand compliance is. Building and nurturing a brand and its identity is a laborious process that unfolds over the years. Consider, for instance, two of the […]

The post Ushering in the age of efficiency: Why automated brand compliance is a game changer for brands appeared first on Academy and was written by Sreetama Chakraborty.

]]> https://rocketium.com/academy/ushering-in-the-age-of-efficiency-why-ai-brand-safety-can-be-a-game-changer/feed/ 0 Chaos to clarity: How agile CreativeOps transforms an ecommerce category manager’s world https://rocketium.com/academy/chaos-to-clarity-how-agile-creativeops-transforms-an-ecommerce-category-managers-world/ Thu, 30 Nov 2023 12:16:38 +0000 https://rocketium.com/academy/?p=13980 Navigating the role of an ecommerce category manager is not easy. Let's see how agile CreativeOps can make their life simpler, one campaign creative at a time

The post Chaos to clarity: How agile CreativeOps transforms an ecommerce category manager’s world appeared first on Academy and was written by Sreetama Chakraborty.

]]> Raising the bar with every sale: Top online marketplaces that stay sale-ready with agile CreativeOps https://rocketium.com/academy/raising-the-bar-with-every-sale-top-online-marketplaces-that-stay-sale-ready-with-agile-creativeops/ Thu, 12 Oct 2023 06:12:53 +0000 https://rocketium.com/academy/?p=13829 For online marketplaces and ecommerce companies, driving big sales across different categories is crucial for the platform’s success. A single sale event involves multiple aspects that need to be smoothly orchestrated – website traffic, new ads, new pages, new products, trade discounts, promotions and outreach and more. Amidst these requirements, platforms need to ensure that […]

The post Raising the bar with every sale: Top online marketplaces that stay sale-ready with agile CreativeOps appeared first on Academy and was written by Sreetama Chakraborty.

]]> Event Spotlight | Rocketium at Martequity Awards and Summit’23 https://rocketium.com/academy/event-spotlight-rocketium-at-martequity-awards-and-summit23/ Thu, 31 Aug 2023 05:12:00 +0000 https://rocketium.com/academy/?p=13799 Team Rocketium had a day of fantastic brand interactions at the Martequity Awards and Summit ‘23 organized by ET Brand Equity. The event revolved around exploring innovations in the martech world, with specific focus on themes like generative AI, data strategy and email marketing. As one of the event sponsors, Rocketium hosted a booth at […]

The post Event Spotlight | Rocketium at Martequity Awards and Summit’23 appeared first on Academy and was written by Suzanne Sangi.

]]> Creative Operations for Beginners – Everything to Get Started https://rocketium.com/academy/creative-operations-for-beginners-everything-to-get-started/ https://rocketium.com/academy/creative-operations-for-beginners-everything-to-get-started/#respond Fri, 11 Dec 2020 05:38:01 +0000 https://rocketium.com/academy/?p=9809 Any brand or agency delivering projects knows that hitting deadlines is the key to being successful. However, you are bound to run into stumbling blocks once a project kicks off. Has either of these situations happen to you? You finish your part of the project and send it up the chain for review. The next-in-line […]

The post Creative Operations for Beginners – Everything to Get Started appeared first on Academy and was written by Ayush Parti.

]]> https://rocketium.com/academy/creative-operations-for-beginners-everything-to-get-started/feed/ 0 Bynder vs. Rocketium – All you need to know https://rocketium.com/academy/bynder-vs-rocketium-all-you-need-to-know/ https://rocketium.com/academy/bynder-vs-rocketium-all-you-need-to-know/#respond Fri, 27 Nov 2020 12:16:37 +0000 https://rocketium.com/academy/?p=9675 If you are this far along on your journey and are evaluating between Bynder (A digital asset management company, that after it acquired a creative management platform, WeAdapt, provides creative automation solutions) vs. Rocketium, ( the seamless, end-to-end creative automation platform) pat yourself on your back for being better informed than most of your peers. […]

The post Bynder vs. Rocketium – All you need to know appeared first on Academy and was written by Nityashree Yadunath.

]]> https://rocketium.com/academy/bynder-vs-rocketium-all-you-need-to-know/feed/ 0 Is Customer Experience Brand Management 2.0? https://rocketium.com/academy/is-customer-experience-brand-management-2-0/ https://rocketium.com/academy/is-customer-experience-brand-management-2-0/#respond Wed, 25 Nov 2020 03:56:06 +0000 https://rocketium.com/academy/?p=9682 Brands are finally considering customer experience as a key competitive differentiator. And any lag on that aspect can break reputations. Take some recent examples:  Uber lost 200,000 users in the wake of #DeleteUber when riders deleted the app after the company continued operating its service at John F. Kennedy International Airport, undermining a taxi strike […]

The post Is Customer Experience Brand Management 2.0? appeared first on Academy and was written by Ayush Parti.

]]> https://rocketium.com/academy/is-customer-experience-brand-management-2-0/feed/ 0 What is Brand Value in Marketing https://rocketium.com/academy/what-is-brand-value-in-marketing/ https://rocketium.com/academy/what-is-brand-value-in-marketing/#respond Thu, 19 Nov 2020 04:08:15 +0000 https://rocketium.com/academy/?p=9689 ‘A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.’ – Seth Godin Whether we admit it or not, we have a tendency to value certain brands higher than others, sometimes to an […]

The post What is Brand Value in Marketing appeared first on Academy and was written by Ayush Parti.

]]> https://rocketium.com/academy/what-is-brand-value-in-marketing/feed/ 0