Advertising | Academy

Ad Automation Strategies That Help Digital Marketing Ads Convert

Rethin Vipinraj — Fri, 06 May 2022 12:14:10 +0000

Do you practically live on Facebook, setting up ad budgets and tweaking targeting strategies all the time? Well, you may not need to spend nearly as much time on it soon. The reason is Facebook is beta-testing new ad automation workflows for Ad Manager that will eventually allow you to automate this critical aspect of […]

The post Ad Automation Strategies That Help Digital Marketing Ads Convert appeared first on Academy and was written by Rethin Vipinraj.

Elements and Principles of Ad Design: Experiments and Best Practices

Rethin Vipinraj — Fri, 29 Apr 2022 09:59:31 +0000

There is a science in the art of ad design because people interact with the world mainly through visuals. Let’s rewind for some context. There is constant debate over the processing capacity of the human mind. Some say it’s 4 billion per second and others say it’s 11 million. What everyone agrees on is that […]

The post Elements and Principles of Ad Design: Experiments and Best Practices appeared first on Academy and was written by Rethin Vipinraj.

How to Run Experiments for In-App Advertising

Rethin Vipinraj — Wed, 26 May 2021 12:56:00 +0000

Applications are among the most effective platforms for advertisers to get the users’ attention to advertise their products. Businesses took this opportunity to connect with people through In-app advertising. In-app advertising is an effective strategy for mobile publishers. It is a form of monetization wherein app developers get paid to showcase the advertisements in their […]

The post How to Run Experiments for In-App Advertising appeared first on Academy and was written by Rethin Vipinraj.

A/B Test Facebook Ads to Improve CTR

Rethin Vipinraj — Mon, 24 May 2021 07:00:58 +0000

Facebook is a giant among the social media platforms. It is something most people can’t live without since it also builds communities. As everyone has access to it, business owners look to it to promote their product. Since it includes videos, in-app messaging, and images, advertisements are hard to miss on your feed. More people […]

The post A/B Test Facebook Ads to Improve CTR appeared first on Academy and was written by Rethin Vipinraj.

How to Optimize In-App Ads for Micro-Segments

Sukirti Arora — Fri, 21 May 2021 11:55:31 +0000

Whether you have a small start-up or a large business, you must find ways to connect with your customers. But a generalized marketing strategy won’t do you any good. You have to take the time to consider what your customers need along with what their buying behaviors are. In short, you discover the best approach […]

The post How to Optimize In-App Ads for Micro-Segments appeared first on Academy and was written by Sukirti Arora.

Atomic personalization: 5 reasons marketers should use it

Nityashree Yadunath — Mon, 10 May 2021 04:34:09 +0000

The ability of brands to personalize content has evolved over the years. However, the appetite for content personalization has gone ludicrous with customer demands for more tailored engagements. According to an article published by the Boston Consulting Group, marketers will have to produce content as individual components that can be sophisticatedly combined, going beyond simple […]

The post Atomic personalization: 5 reasons marketers should use it appeared first on Academy and was written by Nityashree Yadunath.

Why Marketers Need In-App Advertising?

Sukirti Arora — Tue, 20 Apr 2021 16:15:53 +0000

Applications are perhaps the best channels for promoters to catch the consumers’ attention. In today’s business environment, many companies lobby in mobile applications to promote their products. With just a click from the user in a mobile app, different ads would appear. Through cutting-edge information tracking and client focusing, in-app advertising has gained popularity, especially […]

The post Why Marketers Need In-App Advertising? appeared first on Academy and was written by Sukirti Arora.

Global ad scaling with creative management platforms

Ayush Parti — Thu, 28 Jan 2021 02:24:00 +0000

Digital marketers of today face a common challenge: rolling out a large volume of personalized ad campaigns. Luckily, creative management platforms help in global ad scaling thanks to some of its unique features. In this blog, we will be going over some key benefits of a CMP such as: Eliminating human error by incorporating automatic […]

The post Global ad scaling with creative management platforms appeared first on Academy and was written by Ayush Parti.

Social Media Video Marketing Strategy 2021

Ayush Parti — Mon, 28 Dec 2020 10:52:53 +0000

Over the years, video marketing has revolutionized digital marketing, especially social media video marketing. With over 3.6 billion users across platforms, social networks have emerged as a new, convenient, and affordable option for businesses across the globe. New platforms like TikTok, Facebook Live, Twitch, Snapchat have become an overnight phenomenon, not to mention the good-old […]

The post Social Media Video Marketing Strategy 2021 appeared first on Academy and was written by Ayush Parti.