Rethin Vipinraj, Author at Academy https://rocketium.com/academy/author/rethin-vipinraj/ Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology. Thu, 27 Jun 2024 07:06:45 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.10 Leverage retail media to supplement your ecommerce growth https://rocketium.com/academy/leverage-retail-media-to-supplement-your-ecommerce-growth/ Fri, 07 Jun 2024 07:21:45 +0000 https://rocketium.com/academy/?p=14340 In today’s digital age, consumer buying habits continue to evolve, demanding that brands connect with their audience in more effective ways to drive conversions. Traditional advertising channels are facing diminishing returns as consumers grow increasingly immune to their messages. To adapt, consumer brands are shifting their ad budgets towards retail media, a strategy proven to […]

The post Leverage retail media to supplement your ecommerce growth appeared first on Academy and was written by Rethin Vipinraj.

]]> Elevate your e-commerce marketing: Strategies for higher conversion rates https://rocketium.com/academy/elevate-your-e-commerce-marketing-strategies-for-higher-conversion-rates/ Fri, 17 May 2024 10:11:18 +0000 https://rocketium.com/academy/?p=14316 In today’s ever-evolving ecommerce landscape, reaching and engaging digital consumers has become increasingly challenging for performance marketing teams. With diversifying buying behaviors, expanding digital presence and a demand for personalized experiences, consumers are getting increasingly harder to find and sell to. Engaging such large, diverse consumer bases requires ecommerce marketplaces to become creative powerhouses in […]

The post Elevate your e-commerce marketing: Strategies for higher conversion rates appeared first on Academy and was written by Rethin Vipinraj.

]]> The Secret Sauce to a Winning CreativeOps Strategy https://rocketium.com/academy/the-secret-sauce-to-a-winning-creativeops-strategy/ Tue, 07 May 2024 11:32:08 +0000 https://rocketium.com/academy/?p=14273 Alexandra Leite, a CreativeOps leader, shares with Rocketium her valuable insights on building a successful and sustainable CreativeOps model. Alexandra has been consistently working with dynamic and motivated teams to drive operational success for businesses. In this episode, she speaks on a wide range of factors that determine the success of a CreativeOps strategy, including […]

The post The Secret Sauce to a Winning CreativeOps Strategy appeared first on Academy and was written by Rethin Vipinraj.

]]> How to Streamline Client-Agency Collaboration & Achieve up to 2x Higher Client Satisfaction https://rocketium.com/academy/achieve-client-agency-collaboration-satisfaction-with-cmp/ https://rocketium.com/academy/achieve-client-agency-collaboration-satisfaction-with-cmp/#respond Sat, 23 Jul 2022 12:19:25 +0000 https://rocketium.com/academy/?p=13541 Today, agencies focus on becoming strategic partners in growth for their clients. But the challenges with managing operational efficiency around creative production, timely feedback, and ensuring faster campaigns go live remain the same. It’s like being stuck in an endless time loop.  Let’s break it down further to understand what goes behind the scenes with […]

The post How to Streamline Client-Agency Collaboration & Achieve up to 2x Higher Client Satisfaction appeared first on Academy and was written by Rethin Vipinraj.

]]> https://rocketium.com/academy/achieve-client-agency-collaboration-satisfaction-with-cmp/feed/ 0 How Digital Agencies Can Scale Creative Production While Reducing TAT And Repetitive Work https://rocketium.com/academy/how-digital-agencies-can-reduce-creative-production-tat/ https://rocketium.com/academy/how-digital-agencies-can-reduce-creative-production-tat/#respond Wed, 15 Jun 2022 18:27:40 +0000 https://rocketium.com/academy/?p=13495 5 campaigns going live daily. For 10 clients.  Across 10 channels. 2500 dedicated social media graphics a month.  The above could be the kinds of (conservative) numbers that digital agencies look at during creative production. Brands want digital agencies to become strategic partners in growth. As a result, agencies are under tremendous pressure to deliver […]

The post How Digital Agencies Can Scale Creative Production While Reducing TAT And Repetitive Work appeared first on Academy and was written by Rethin Vipinraj.

]]> https://rocketium.com/academy/how-digital-agencies-can-reduce-creative-production-tat/feed/ 0 How Automating Ad Creation Aids Creative Marketing https://rocketium.com/academy/how-automating-ad-creation-aids-creative-marketing/ https://rocketium.com/academy/how-automating-ad-creation-aids-creative-marketing/#respond Wed, 11 May 2022 11:59:44 +0000 https://rocketium.com/academy/?p=13445 Great marketing campaigns need great visuals. Visuals have stopping power and convey brand messaging, and creativity is key to an ad’s success.  But creative marketing takes a back seat when your company caters to dozens of markets with multiple offerings. As a result, brand and design teams are mired in repetitive tasks because their creative […]

The post How Automating Ad Creation Aids Creative Marketing appeared first on Academy and was written by Rethin Vipinraj.

]]> https://rocketium.com/academy/how-automating-ad-creation-aids-creative-marketing/feed/ 0 Why Marketing Design Software Represents a Generational Leap for Online Advertising Success https://rocketium.com/academy/marketing-design-software/ https://rocketium.com/academy/marketing-design-software/#respond Tue, 10 May 2022 12:45:00 +0000 https://rocketium.com/academy/?p=13423 Let’s face it: Adobe is to marketing design what Colgate or Xerox have been to toothpaste and photocopy respectively! Without Photoshop or Illustrator, would marketers be able to create the stunning banner ads we see every day in our social media feeds? Probably not.  In fact, Adobe and online marketing go back a long way […]

The post Why Marketing Design Software Represents a Generational Leap for Online Advertising Success appeared first on Academy and was written by Rethin Vipinraj.

]]> https://rocketium.com/academy/marketing-design-software/feed/ 0 Ad Automation Strategies That Help Digital Marketing Ads Convert  https://rocketium.com/academy/ad-automation-strategies/ https://rocketium.com/academy/ad-automation-strategies/#respond Fri, 06 May 2022 12:14:10 +0000 https://rocketium.com/academy/?p=13410 Do you practically live on Facebook, setting up ad budgets and tweaking targeting strategies all the time? Well, you may not need to spend nearly as much time on it soon. The reason is Facebook is beta-testing new ad automation workflows for Ad Manager that will eventually allow you to automate this critical aspect of […]

The post Ad Automation Strategies That Help Digital Marketing Ads Convert  appeared first on Academy and was written by Rethin Vipinraj.

]]> https://rocketium.com/academy/ad-automation-strategies/feed/ 0 Elements and Principles of Ad Design: Experiments and Best Practices https://rocketium.com/academy/elements-and-principles-of-ad-design/ https://rocketium.com/academy/elements-and-principles-of-ad-design/#respond Fri, 29 Apr 2022 09:59:31 +0000 https://rocketium.com/academy/?p=13308 There is a science in the art of ad design because people interact with the world mainly through visuals. Let’s rewind for some context.   There is constant debate over the processing capacity of the human mind. Some say it’s 4 billion per second and others say it’s 11 million. What everyone agrees on is that […]

The post Elements and Principles of Ad Design: Experiments and Best Practices appeared first on Academy and was written by Rethin Vipinraj.

]]> https://rocketium.com/academy/elements-and-principles-of-ad-design/feed/ 0