Sreetama Chakraborty, Author at Academy

Rocketium Strengthens Security with SOC 2 Type 2 Certification

Sreetama Chakraborty — Thu, 07 Mar 2024 12:50:29 +0000

Rocketium’s attainment of SOC 2 Type 2 compliance underscores our unwavering commitment to maintaining the highest standards of security, availability, and confidentiality. “In today’s landscape, where enterprises of all sizes and industries rely heavily on cutting-edge AI technology, the significance of information security cannot be overstated,” explains Kunal Joshi, SVP – Sales at Rocketium. “SOC […]

The post Rocketium Strengthens Security with SOC 2 Type 2 Certification appeared first on Academy and was written by Sreetama Chakraborty.

Eliminating chaos on canvas: The power of seamless creative workflows in campaign excellence

Sreetama Chakraborty — Fri, 22 Dec 2023 09:12:00 +0000

Scattered tools and creative processes are probably not the secret ingredients driving campaign success. Unfortunately, it seems to be the hand most organizations are dealt. For most brands, the journey from ideating a campaign to taking it live is often tumultuous, exacerbated by the absence of a streamlined creative workflow. Picture this, a campaign manager […]

The post Eliminating chaos on canvas: The power of seamless creative workflows in campaign excellence appeared first on Academy and was written by Sreetama Chakraborty.

Ushering in the age of efficiency: Why automated brand compliance is a game changer for brands

Sreetama Chakraborty — Thu, 14 Dec 2023 05:22:00 +0000

A typo, a missing disclaimer, or a misplaced logo, can put a big question mark on a brand’s credibility, or worse, land them in legal soup! That’s how important brand compliance is. Building and nurturing a brand and its identity is a laborious process that unfolds over the years. Consider, for instance, two of the […]

The post Ushering in the age of efficiency: Why automated brand compliance is a game changer for brands appeared first on Academy and was written by Sreetama Chakraborty.

Chaos to clarity: How agile CreativeOps transforms an ecommerce category manager’s world

Sreetama Chakraborty — Thu, 30 Nov 2023 12:16:38 +0000

Navigating the role of an ecommerce category manager is not easy. Let's see how agile CreativeOps can make their life simpler, one campaign creative at a time

The post Chaos to clarity: How agile CreativeOps transforms an ecommerce category manager’s world appeared first on Academy and was written by Sreetama Chakraborty.

Raising the bar with every sale: Top online marketplaces that stay sale-ready with agile CreativeOps

Sreetama Chakraborty — Thu, 12 Oct 2023 06:12:53 +0000

For online marketplaces and ecommerce companies, driving big sales across different categories is crucial for the platform’s success. A single sale event involves multiple aspects that need to be smoothly orchestrated – website traffic, new ads, new pages, new products, trade discounts, promotions and outreach and more. Amidst these requirements, platforms need to ensure that […]

The post Raising the bar with every sale: Top online marketplaces that stay sale-ready with agile CreativeOps appeared first on Academy and was written by Sreetama Chakraborty.

The wordsmith’s apprentice: Why generative AI is set to change the way we write

Sreetama Chakraborty — Tue, 05 Sep 2023 06:19:14 +0000

Let’s dive straight into the heart of the matter. The age of AI disruption has arrived, and the marketing landscape is its prime beneficiary. In a world where the potential of generative AI is only starting to be explored, McKinsey’s insights indicate that the power of Gen AI could enhance marketing productivity by 5 to […]

The post The wordsmith’s apprentice: Why generative AI is set to change the way we write appeared first on Academy and was written by Sreetama Chakraborty.

From Stretched to Seamless: How Agile CreativeOps Can Simplify Brand Compliance for ecommerce

Sreetama Chakraborty — Wed, 17 May 2023 07:16:44 +0000

A mere glance at ecommerce platforms tells us the scale of creatives required to run a robust online marketplace. With thousands of product listings and display ads on the website real-estate and other distribution channels, there’s a lot of heavy lifting that goes on to make sure each of these visuals is high-quality and brand-compliant. […]

The post From Stretched to Seamless: How Agile CreativeOps Can Simplify Brand Compliance for ecommerce appeared first on Academy and was written by Sreetama Chakraborty.

Beyond the Static: Supercharge your campaigns with video production at scale

Sreetama Chakraborty — Fri, 14 Apr 2023 06:36:43 +0000

Video has been one of the breakout trends in the marketing world in the last few years. The skyrocketing popularity of video marketing can be attributed to the fact that it begets results. Video communications drive up to 47% higher engagement than static images. That’s not all, marketers who use video achieve up to 49% […]

The post Beyond the Static: Supercharge your campaigns with video production at scale appeared first on Academy and was written by Sreetama Chakraborty.

Up Close and Personal: How Brands Can Enhance Customer Experience with Tailored Communication

Sreetama Chakraborty — Fri, 24 Mar 2023 06:26:21 +0000

Personalization is the currency that attracts and retains customers. The technological advancement in the last decade has ushered us into a “digital-first” era which not only forced brands to heavily focus on the digital side of their business but also created opportunities for a lot of new and upcoming brands to showcase their offerings to […]

The post Up Close and Personal: How Brands Can Enhance Customer Experience with Tailored Communication appeared first on Academy and was written by Sreetama Chakraborty.