Creative Automation | Academy

Eliminating chaos on canvas: The power of seamless creative workflows in campaign excellence

Sreetama Chakraborty — Fri, 22 Dec 2023 09:12:00 +0000

Scattered tools and creative processes are probably not the secret ingredients driving campaign success. Unfortunately, it seems to be the hand most organizations are dealt. For most brands, the journey from ideating a campaign to taking it live is often tumultuous, exacerbated by the absence of a streamlined creative workflow. Picture this, a campaign manager […]

The post Eliminating chaos on canvas: The power of seamless creative workflows in campaign excellence appeared first on Academy and was written by Sreetama Chakraborty.

The ROI of creative automation: Unlocking team productivity, campaign performance and revenue

Suzanne Sangi — Mon, 11 Dec 2023 08:35:44 +0000

Today’s digital era has unleashed an unprecedented scale of content consumption which businesses often struggle to keep up with especially without creative automation. To stand out in the clutter, a brand needs to be present in at least 12 – 18 websites and ecommerce marketplaces, create personalized content for more than 200 user cohorts, and […]

The post The ROI of creative automation: Unlocking team productivity, campaign performance and revenue appeared first on Academy and was written by Suzanne Sangi.

The new creative operations journey: Untangling the Rube Goldberg of enterprise communication

Suzanne Sangi — Fri, 10 Nov 2023 07:30:00 +0000

Ford’s assembly line was a turning point for the way automotive industries operated in the early 20th century, unlocking two important aspects of operational excellence – scale and efficiency. Productivity grew, wages grew and profits grew. This ops revolution echoed across many other sectors and transformed the way workforces around the world produced goods and […]

The post The new creative operations journey: Untangling the Rube Goldberg of enterprise communication appeared first on Academy and was written by Suzanne Sangi.

The wordsmith’s apprentice: Why generative AI is set to change the way we write

Sreetama Chakraborty — Tue, 05 Sep 2023 06:19:14 +0000

Let’s dive straight into the heart of the matter. The age of AI disruption has arrived, and the marketing landscape is its prime beneficiary. In a world where the potential of generative AI is only starting to be explored, McKinsey’s insights indicate that the power of Gen AI could enhance marketing productivity by 5 to […]

The post The wordsmith’s apprentice: Why generative AI is set to change the way we write appeared first on Academy and was written by Sreetama Chakraborty.

How Digital Agencies Can Scale Creative Production While Reducing TAT And Repetitive Work

Rethin Vipinraj — Wed, 15 Jun 2022 18:27:40 +0000

5 campaigns going live daily. For 10 clients. Across 10 channels. 2500 dedicated social media graphics a month. The above could be the kinds of (conservative) numbers that digital agencies look at during creative production. Brands want digital agencies to become strategic partners in growth. As a result, agencies are under tremendous pressure to deliver […]

The post How Digital Agencies Can Scale Creative Production While Reducing TAT And Repetitive Work appeared first on Academy and was written by Rethin Vipinraj.

How Automating Ad Creation Aids Creative Marketing

Rethin Vipinraj — Wed, 11 May 2022 11:59:44 +0000

Great marketing campaigns need great visuals. Visuals have stopping power and convey brand messaging, and creativity is key to an ad’s success. But creative marketing takes a back seat when your company caters to dozens of markets with multiple offerings. As a result, brand and design teams are mired in repetitive tasks because their creative […]

The post How Automating Ad Creation Aids Creative Marketing appeared first on Academy and was written by Rethin Vipinraj.

Why Marketing Design Software Represents a Generational Leap for Online Advertising Success

Rethin Vipinraj — Tue, 10 May 2022 12:45:00 +0000

Let’s face it: Adobe is to marketing design what Colgate or Xerox have been to toothpaste and photocopy respectively! Without Photoshop or Illustrator, would marketers be able to create the stunning banner ads we see every day in our social media feeds? Probably not. In fact, Adobe and online marketing go back a long way […]

The post Why Marketing Design Software Represents a Generational Leap for Online Advertising Success appeared first on Academy and was written by Rethin Vipinraj.

Ad Automation Strategies That Help Digital Marketing Ads Convert

Rethin Vipinraj — Fri, 06 May 2022 12:14:10 +0000

Do you practically live on Facebook, setting up ad budgets and tweaking targeting strategies all the time? Well, you may not need to spend nearly as much time on it soon. The reason is Facebook is beta-testing new ad automation workflows for Ad Manager that will eventually allow you to automate this critical aspect of […]

The post Ad Automation Strategies That Help Digital Marketing Ads Convert appeared first on Academy and was written by Rethin Vipinraj.

12 Key Capabilities Your Ad Builder Platform Must Have to Maximize Ad Production

Rethin Vipinraj — Tue, 26 Apr 2022 09:47:58 +0000

The average consumer brand today is running marketing campaigns more often than ever before to build and retain customer loyalty, especially for lagging product categories. However, the problem is that you can never be 100% sure whether an ad you’re about to run will engage and convert customers. The only way out is to iterate […]

The post 12 Key Capabilities Your Ad Builder Platform Must Have to Maximize Ad Production appeared first on Academy and was written by Rethin Vipinraj.